Description

The Air Jordan 4 “Lightning” arrived at a unique time for Jordan Brand as it was embracing the digital commerce side of things (as was the rest of the industry). It also marked the return of the Air Jordan 4 Retro, the first of its release since the famed 1999 “Nike Air” drops as well as the celebrated LS versions. The Lightning 4s, as mentioned before, were available exclusively online and came packaged with a t-shirt. It’s bold coloring made it highly sought after among Jordan fanatics, with re-sale prices easily eclipsing the four-figure mark and into the $2,000s.